California Giant Says, When in Doubt.. Just Drizzle It

California Giant Berry Farms is launching a winter holiday promotion and sweepstakes that will showcase a wide variety of freshly-made sauces, spreads & dressings inspiring consumers to "dress up their plates" and dazzle their guests with just a drizzle!

The company is part of a group of complimentary partners that make this winter holiday promotion a winner with consumers. Partners include Cabot Creamery, Blendtec, and Scharffen Berger in a complete seven course menu rich with flavor and color.  The consumer based promotion begins in mid November, just in time for Thanksgiving menu planning, and runs through the holidays inspiring menus all the way until New Year’s Eve. 

Consumers will have the opportunity to download the free e-book filled with “Just Drizzle It” recipes, view an instructional video with step-by-step how-to’s to “decorate your plate” on You Tube, and enter the sweepstakes featuring a grand prize of a Blendtec Designer 625 Blender (valued at $480) with a special delivery of assorted berries, chocolates and cheeses from California Giant and friends at Scharffen Berger Chocolate and the Cabot Creamery.  “We are excited about this partnership of berries, chocolate and creamy cheeses to inspire our consumer followers during the holidays as they look to dress up their parties.  We can’t go wrong teaming up with cheese and chocolate!, says Cindy Jewell, VP of Marketing at California Giant Berry Farms.

Each week throughout the promotional time period, one new recipe will be featured as a teaser to all partner combined social media channels with a combined list of over 600,000 consumer followers.  The enticing visuals and recipes are expected to draw significant attention resulting in millions of impressions and increased consumption of all the featured products.  Ultimately, the partners are excited about the brand awareness and loyalty that is sure to be the best holiday gift in return!

Source: California Giant Berry Farms