Watsonville, CA – New Yorkers almost forgot what city they were in this week as they experienced a real grass tennis court, tennis pros, and real fresh strawberries and cream right in the middle of Manhattan. This venue tied in with the official start of Wimbledon on June 24th.
California Giant Berry Farms partnered with HSBC Bank to bring the complete Wimbledon experience to locals and tourists in downtown Manhattan across from Madison Square Park facing the iconic Flat Iron Building. Over 10,000 samples of fresh strawberries and real whipped cream are being given to fans this week from California Giant branded carts. Each container of berries carries a QR code linked to www.calgiant.com/win providing consumers more information about California Giant and the long standing Wimbledon tradition of fresh berries and cream.
As tennis fans, moms with kids, and business people enjoy their berries, they watch matches on the grass court between pros Monica Seles and Jim Courier in doubles matches against young tennis players enjoying the experience, and they can watch the real Wimbledon matches on the jumbotron along with enjoying other interactive activities.
“With summer officially upon us and our strawberry season peaking now, this is a great time to interact with consumers and build brand loyalty”, says Cindy Jewell, Director of Marketing. “Additionally, we tied in with several local restaurants in the area that are featuring our berries in Wimbledon inspired menu items in support of the event”, she added.
This is the 5th year that California Giant Berry Farms has partnered with HSBC Bank in New York City to launch Wimbledon activities in the U.S. to coincide with the beginning of match play in London.
Source: California Giant Berry Farms
