Watsonville, CA – Last week California Giant Berry Farms teamed up with blogger Coryanne Ettiene and the Urban Girls Squad to host an exclusive berry party, NYC style. The event was held on April 23, 2013 at the GE Monogram Center in the Iconic Architects and Designers Building in mid-town New York. The Urban Girls Squad plans social networking events and outings several times a week for women in New York City, and this was the perfect opportunity to invite guests to the GE Monogram Showroom to taste and experience berries while enjoying spring entertaining at its best.
The evening event sponsored by California Giant was hosted by Coryanne as she served up fabulous berry cocktails including fresh strawberry daiquiris and “adult” pink lemonade, all while providing guests with invaluable party hosting tips for the spring and summer.
After sampling cocktails and enjoying conversation, guests also had the opportunity get some hands-on experience in making fresh California Giant berry pies, where GE Monogram’s Chef Tagere helped each guest learn how to make the perfect pie crust from scratch. Each guest took home their own pie dough, along with three pre-baked pies using California Giant Berries and all the recipes. But before they went on their way for the evening, each guest couldn’t help but stop by the berry buffet to sample and take home fresh, juicy California Giant berries and savory treats.
The Urban Girls Squad has over 14,000 members so the event last week sold out in less than a week after being publicized on their website. As a result, the event was filmed and will be featured on Coryanne‘s blog and website as well as California Giant’s social media outlets.
This event served as the perfect opportunity for California Giant staff to interact with young moms and professionals as they try to balance work, home life and entertaining. The group was very impressed with the berry facts they learned at the event and walked away armed with recipes and tips to share with friends and family that include California Giant strawberries, blueberries, blackberries and raspberries. “This is one of the many ways we are connecting with our consumer this year. We enjoy the opportunity to share information about our products face to face, but also learn about challenges busy moms and young professionals face in providing fun and healthy alternatives for family and friends,” says Cindy Jewell, Director of Marketing, California Giant.
About Coryanne Ettiene: A kitchen living expert. Coryanne is an authority on food, cocktails, entertaining at home and kitchen life. A published writer, on-air expert, columnist and social media enthusiast, Coryanne‘s view of kitchen living is changing the way people entertain and live in their kitchens. Her casual approach to modern living is focused on returning to basics, embracing the traditional and adapting it to fit with a busy modern lifestyle.
www.kitchenlivingwithCoryanne.com
www.coryanneettiene.com
About Urban Girls Squad: Amanda Hoffman created Urban Girl Squad in 2008 as a social networking group in NYC for women in their 20s and 30s. What began as just one event each month has grown to several each week. Over fourteen thousand women have become Urban Girl Squad members, gaining special access to the city to meet store owners and designers, taste gourmet food and drinks, and receive personal attention. The welcoming atmosphere makes it easy for members to attend events with friends, with colleagues, or on their own. Amanda was recently named one of YFS' top twenty young entrepreneurs of 2011.
http://urbangirlsquad.com/photos/247/baking-for-spring-make-homemade-pies-delicious-cocktails-with-ge-monogram
Source: California Giant Berry Farms
