California Giant Berry Farms Featured On iFood.TV In April

Watsonville, CA – Monthly videos starring Coryanne Ettiene of Kitchen Living with Coryanne and featuring California Giant Berry Farms products to be distributed across the iFood.TV network during the month of April.

Custom, start-to-finish recipe prep videos using California Giant strawberries, blueberries, blackberries, and raspberries as the star ingredient serve as a platform for consumers to easily watch Coryanne as she demonstrates the step by step process.  This format is very user friendly allowing consumers to watch and then make their own recipe just as it was prepared by Coryanne.  In just a few minutes a delicious recipe comes to life through the hands of Coryanne and she shows the viewer how fun it is to create new twists on traditional Spring recipes for the family or dinner party.

Using the iFood.TV format, California Giant is reaching primarily a female, well educated audience who love cooking and considered “foodies”.  The iFood.TV format for these personal recipe features serves as an opportunity to impact over 6 million unique visitors a month.  Once all the videos are uploaded, they remain in the iFood.TV library which includes over 40,000 quality cooking videos online and receives over 20 million page views per month and 7,000,000 video views. 

In addition to the new recipe features on iFood.TV, California Giant has exclusive use of the finished pieces on all of their social media outlets for consumers to enjoy and share with their friends and family through Facebook, Twitter, You Tube and Pinterest.  Coryanne will also promote each finished piece on her own blog, Facebook, Twitter, Pinterest, Instagram and Vine channels.

“We really enjoyed working with Coryanne and appreciate the following she has with consumers across the country both on iFood.TV and her own blog.  This is a great opportunity for us to expand our reach with well respected bloggers like Coryanne and build new relationships with their followers”, says Cindy Jewell, Director of Marketing for California Giant.

About Coryanne Ettiene:  Coryanne is a nationally recognized Kitchen Living Expert who is passionate about kitchen living for a modern lifestyle.  Her advice has been featured in several national magazines and online content networks, shared with both live and webTV audiences, listened to by radio audiences and read online in her regular contributions to Cultivate, The Daily Meal and Celebrations, as well as her popular blog Kitchen Living With Coryanne.  A published recipe developer, public speaker and brand ambassador, Coryanne is also a celebrated social media expert, with experience hosting “Trending Twitter Parties” and creating rich content for social sharing.  Coryanne resides in Seattle.

Source: California Giant Berry Farms