California Crema GEM Avocados Deliver the Flavor of the Golden State

Distinctive Avocados with Gold-Flecked Skin Appeal to Shoppers Seeking Full-Flavor, Easy Peel and California Farming

California Crema GEM season is back. From April through June, California Crema GEM Avocados from Index Fresh will satisfy avocado cravings with a distinctive California-grown brand featuring the GEM variety, a sibling of the traditional Hass known for its golden flecks, dark skin, rich, nutty flavor, and high-density nutritional value. California Cremas have quickly caught on with shoppers, and Index Fresh will continue to position this local brand for expansion among avocado lovers looking for a premium, seasonal variety.

“There’s a lot of buzz around California Crema, and for us, part of that excitement is seeing customers recognize the seasonal opportunity and consumers return to the produce aisle in search of this distinctive avocado brand,” said Kellen Stailey Martin, Vice President of Marketing for Index Fresh. “Every California Crema avocado is from the Golden State, so shoppers immediately associate the brand with quality, sustainability, and exceptional taste.”

On display in the grocery aisle, California Crema packaging features a radiant design and intentional sustainable materials, offering an option that is good for the planet and appealing to eco-conscious shoppers. Industry research shows that many consumers prefer locally grown produce, and a significant share are motivated by sustainable packaging when making purchase decisions. A California-grown avocado, merchandised in homecompostable cellulose net bags or biodegradable cartons, tells the story of fresh fruit purposely grown and packed to match evolving consumer preferences.  

“At Index Fresh, we lean into positive market trends that reflect our own values,” Martin added. “Our team developed California Crema GEMs to appeal across generations, from families teaching their children about a sustainable future to older shoppers whose purchases reflect healthy lifestyle choices focused on longevity and resilience.”

Now in its second season, the California Crema GEM brand is built for deeper engagement and easy execution at retail. Index Fresh supports partners promotional point-of-sale kits, a dedicated California Crema website featuring recipes and ripeness tips, and attractive, seasonal pricing programs. With supply running through June and momentum growing, California Crema is a seasonal program that is picking up steam—and built to last.

About Index Fresh

Index Fresh is a global marketer of avocados, sourcing from all major global growing regions, including California, Mexico, Peru, Chile, and Colombia. Through its dedication to outstanding quality, consistency, and service, Index Fresh continues to be a leader in the industry as it has been for over 100 years. Headquartered in California, the company has facilities strategically located in Texas, Pennsylvania, Iowa, Ohio, Colorado, Illinois and Georgia. For more information, visit www.indexfresh.com