SANTA PAULA, California (June 30, 2010) – Calavo Growers Inc., the world leader in marketing avocados has officially announced The Horton Fruit Co., Louisville, KY as its mid-South shipping point. This decision helps drive the strategy to improve and increase sales and distribution of ripe Calavo avocados.
The Horton Fruit shipping point is crucial to Calavo’s distribution of value added fresh products. Value added products require special care in terms of quality control and proximity to market for timely and frequent delivery. The Horton Fruit Co. will help provide these capabilities:
• Next day delivery
• Cold chain management
• Desired ripe avocado levels
• Shortest time-off-tree
Calavo will have the entire fresh product-lines shipping through The Horton Fruit Company logistics:
• ProRipe VIP® Avocados
• Consumer avocado bags – all counts
• Non-ripe avocados
• Organic avocados
• Guacamole – all pack types
• Fresh Calavo Salsa Lisa
Source: Calavo Growers Inc.
