Santa Paula, CA – Calavo Growers, a global avocado-industry leader and provider of value-added fresh food, announced a brand licensing partnership with General Mills as the exclusive manufacturer of the Old El Paso brand of refrigerated, fresh guacamole and salsas in the US market. This new line of products launched in Fall 2022, features proprietary recipes, and is currently available to grocery, mass and convenience channels nationwide.
Old El Paso refrigerated guacamole blends come in Mild and Medium flavor profiles and are produced with the highest quality Hass Avocados, tomatoes, onions, garlic, jalapeño, sea salt, lime juice and cilantro to create a homemade taste and chunky texture. Old El Paso cantina style fresh salsas are made from premium quality tomatoes, onions, peppers and garlic, all blended into a perfectly balanced recipe. They are full of real flavors, gluten-free and have extended shelf life.
“Old El Paso is the number one Mexican brand in the U.S. with about a third of all households enjoying Old El Paso products on a regular basis*”said Helen Kurtz, SVP/General Manager Calavo Prepared. “Calavo is thrilled for the opportunity to be the exclusive manufacturer of this iconic brand’s refrigerated, fresh guacamole and salsas in the United States.”
For more information about the Old El Paso brand, please email: oldelpaso@calavo.com
*Nielsen Panel Data, General Mills Fiscal Year ’22.
About Calavo Growers, Inc.
Calavo Growers, Inc. (Nasdaq: CVGW) is a global leader in quality produce, including avocados, tomatoes and papayas, and a pioneer of healthy fresh-cut fruit, vegetables and prepared foods. Calavo products are sold under the trusted Calavo brand name, proprietary sub-brands, private label and store brands.
Founded in 1924, Calavo has a rich culture of constant innovation, sustainable practices and market growth. The company serves retail grocery, foodservice, club stores, mass merchandisers, food distributors and wholesalers worldwide. Calavo is headquartered in Santa Paula, California, with processing plants and packing facilities throughout the U.S. and Mexico. Learn more about The Family of Fresh™ at calavo.com.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.
