Butterkin Squash Debuts In US This Fall

HALL, N.Y. –  Butterkin, a flavorful new variety of winter squash, will be making an appearance at retail this fall.

Butterkin is one of the most exciting entry into the winter squash category in recent history. With the perfect blend of sweet and buttery flavors, Butterkin is the buttery cream of the crop. Its flavors make it the perfect addition to soups, pastas, pies and salads. Its creamy and smooth texture makes it extremely versatile and excellent for baking, roasting and steaming.

Butterkin is positioned to be a premium and profitable squash and will be supported at retail with an extensive marketing program, which includes a PLU sticker, point of sale signage, public relations outreach and social media support. Growers and retailers can learn more about Butterkin at www.butterkinsquash.com.

Butterkin was developed by Hybrid Seeds in New Zealand for its distinctive flavor and texture. It measures about 6-to-7.5 inches in diameter and weighs between 2-to-4 pounds. SEEDWAY, LLC is the exclusive marketer and seller of Butterkin in the U.S. and Canada. Butterkin was also recently assigned the PLU #3441.

Arriving just in time for fall celebrations, the flavorful Butterkin will be available in the northeast part of the U.S. Supplies are expected to last through November.

About SEEDWAY

Headquartered in Hall, NY, SEEDWAY, LLC operates eight locations in four states from Vermont to Florida. A full-line seed company, marketing farm, turf and vegetable seed from the Rocky
Mountains to the east coast and Ontario, Canada, SEEDWAY, LLC is a subsidiary of
GROWMARK, Inc., Bloomington, IL. For more information visit www.seedway.com.

Source: SEEDWAY, LLC