Antigo, WI January 6, 2010 [This month] most Americans are focused on the NFL
playoffs. Thanks to the Wisconsin Potato and Vegetable Growers Association (WPVGA) grocers
can provide consumers with fresh, healthy and easy recipes that give playoff get-togethers more
pop. By visiting www.WinWithWisconsinPotatoes.com/retail-support grocers can download a free
point-of-purchase poster and order tear-pads of the winning recipe from the Spud Bowl 2010
recipe contest.
The Spud Bowl 2010 recipe contest allows produce departments to capitalize on the football
playoffs through the month of January, explains Tim Feit, Director of Promotions and Consumer
Education for the WPVGA. Shoppers want new and unique recipes for tailgating and football
parties. We make it easy for produce departments to give them just that, by providing these pointof-
purchase materials free of charge.
In addition to the downloadable poster, recipe tear-pads are available and shipped directly to the
grocer at no cost. Its a winning combination to drive sales of Wisconsin potatoes, concludes
Feit.
The Game Day Potato Pizza recipe, submitted by Barbara Estabrook of Rhinelander, Wisconsin
is featured on the full-color poster and tear-pads. Each of the top three Spud Bowl recipe winners
received a gift card from the grocer of their choice, courtesy of the WPVGA. The grocery gift
cards are the perfect reward for the contestants, notes Feit. Grocers who promote the contest
with POP are not only giving their customers new recipes, theyre also giving them a chance to
win free groceries in the form of these gift cards. Its at no cost to the retailer, since WPVGA picks
up the tab.
The second place winner, Peter Halferty of Corpus Christi, Texas, earned a $100 gift card from
H.E.B. Grocers for his Touchdown Potato Salad. Dawn Onuffer of Crestview, Florida chose
Publix for her $50 gift card for placing third with her recipe for Buffalo Wild Wing Stuffed Potato
Skins. All three Spud Bowl 2010 winning recipes can be found at
www.WinWithWisconsinPotatoes.com.
WPVGA also provides Healthy Grown potatoes a sustainable product grown exclusively in
Wisconsin. Growers are certified by an independent third party, and are held to stringent
sustainable farming practices that protect the farmlands and surrounding lands. The growers also
conserve non-agricultural endangered Wisconsin ecosystems located on their farm. Healthy
Grown potatoes are available in russets, reds, yellow flesh and round white varieties.
Source: WPVGA
