BrightFresh Microgreens Unveils New Packaging and Brand Refresh
July 24, 2025 | 2 min to read
BrightFresh® Microgreens, the leading provider of premium microgreens, has launched a refreshed brand identity and packaging that emphasizes their commitment to innovation and healthy eating. The new, eye-catching design features color-coded packaging for variety identification, clearly listed wash ingredients, and a streamlined back label with food pairing suggestions. Additionally, a revamped website offers a user-friendly experience, showcasing recipes and educational resources. This update reflects consumer expectations and BrightFresh's commitment to sustainability and quality in California-grown produce.
San Diego – BrightFresh® Microgreens, the nation’s leader in premium retail microgreens, is excited to announce the launch of its refreshed brand identity and newly designed packaging. The company’s updated look and feel reflects a continued commitment to innovation, transparency, and making healthy eating enjoyable and accessible for all.
The redesigned packaging, which will begin rolling out next week at select retail locations, features bright and bold updates aimed at enhancing the customer experience. Key improvements include:
- Color-coded packaging to help consumers easily identify different microgreen varieties on the shelf.
- Clearly listed wash ingredients displayed on front label.
- Streamlined back label providing food pairing suggestions.
- Updated labelling for the best-selling Micro Rainbow Mix, now with ingredients listed on the front for greater transparency.
“This new look and feel is the perfect encapsulation of BrightFresh’s mission of bringing the joy of fresh, healthy eating to all,” said Shelby Rodich, Senior Marketing Manager at BrightFresh®. “We’re proud to present a new design that not only stands out on shelves but is representative of our passion for quality and innovation.”
In addition to the updated packaging, BrightFresh® is also debuting a newly designed website to offer customers a cleaner, more user-friendly experience. The website will feature a wide variety of recipes and educational blog posts, providing resources for both retailers and consumers.
The refresh not only reflects a response to consumer expectations but also captures the vibrant spirit of being California-grown. The updated branding uses eye-catching colors and sunny iconography to showcase its sustainable practices, with a focus on the use of natural sunlight year-round.
About BrightFresh® Microgreens:
BrightFresh® Microgreens is the nation’s leading provider of premium microgreens, offering a diverse selection of nutrient-rich, versatile produce. With a strong commitment to sustainability and health, BrightFresh® Microgreens are grown with care and dedication to quality, ensuring the freshest and most flavorful products reach customers nationwide.
For more information about BrightFresh® Microgreens and its products, visit www.brightfresh.com or follow BrightFresh® on Instagram @brightfreshmicrogreens.