Branded Pink Lady Slices To Join Crunch Pak Lineup

Adding another highly valuable outlet to its value-added program, Pink Lady America LLC of Yakima, Washington is happy to announce that Crunch Pak® of Cashmere, Washington will be including branded Pink Lady® in its selection of nationally known sliced apples.

The branded Pink Lady® sliced apples will be produced and distributed in major markets by Crunch Pak® in July and August.

“Having the Pink Lady® Apple as a branded part of the Crunch Pak® product line has been a goal of Pink Lady America LLC for some time,” says Dr. John Reeves, General Manager. “It continues to satisfy a significant part of our overall program when it comes to value-added products creating equity in the Pink Lady® Brand.”

The branded Pink Lady slices from Crunch Pak will be available in various sizes including a two-pound package. The slices will be sold in an attractive ‘consumer convenient’ peal and reseal container.   

Founded in 2000, Crunch Pak is the industry leader in fresh sliced apples. It is committed to providing the highest quality organic and conventional sliced apples in the market. It produces an impressive two million slices a day, totaling over one billion a year.

Pink Lady America has two primary functions, the protection of the Pink Lady Trademark and the coordination of a modest promotion program focused on a vision to make it the most recognized fruit brand in America.

For Pink Lady a key part of this involves the building of brand equity with value-added products such as slices being a major part of that process.

(Contact John Reeves at elkman12@gmail.com or 509-840-5075)

Source: Pink Lady America LLC