Blackberry Bliss: Naturipe Farms Kicks Off Domestic Season with Promotable Volumes of Southern-Grown Berries
June 4, 2025 | 2 min to read
In Salinas, CA, Naturipe Farms announces an exciting blackberry season, featuring the sought-after Southern Grace variety from Georgia. With Mexico's crops winding down, domestic production starts strong, peaking in late May through June. Retailers can leverage increased consumer demand for local berries with promotable 6 oz and 12 oz clamshells. Additionally, Naturipe raspberries will peak in June, highlighting quality and flavor. This presents a unique opportunity for dual promotions, ensuring a profitable season for retailers.
Salinas, CA – Retailers, get ready: Naturipe Farms, one of the largest berry growers and breeders in the world, is excited to announce promotable volumes of fresh, flavorful blackberries from the Southeast, led by Georgia-grown fruit and featuring our highly-sought after proprietary variety, Southern Grace. With Mexico’s crop winding down and domestic production ramping up, this year’s blackberry season is off to a strong start.
“Our Southern Grace variety delivers exceptional flavor and consistently high quality, and we’re excited to bring this delightful berry to our retail partners at just the right time,” said Fernando Aguiar, Director of Business Development at Naturipe Farms. “It’s a unique opportunity to promote a regionally grown blackberry that really stands out on the shelf — and in the clamshell.”
Naturipe’s domestic blackberry peak is expected to begin in late May and run through most of June, with promotable volumes available in both 6 oz and 12 oz clamshells. This is a great time for retailers to capitalize on consumer demand for local and regionally-sourced foods, highlighting the Georgia origins of Naturipe Blackberries and driving purchases during a key window for berry sales.
Naturipe Raspberries are also headed into a peak in June, with crops boasting both strong quality as well as promotable volumes. All Naturipe’s Raspberries are 100% proprietary varieties, and are specially bred for flavor and appearance – they last longer on the shelves and taste sweeter than others on the market. They are available in the same convenient 6 oz and 12 oz. pack sizes.
“June is a great time to run a dual blackberry and raspberry promotion,“ Aguiar added. “It’s a one-two punch of flavor, quality and value.”
With promotable volumes, proprietary varieties, and a focus on locally grown goodness, Naturipe’s late spring berry lineup is a win for retailers and consumers. For more information on Naturipe’s offerings, contact sales at sales@naturipefarms.com.
About Naturipe
Naturipe is a grower-owned producer and marketer of high-quality, great-tasting berries and avocados. We are an industry leader in breeding premium berries through robust genetics research. For more than 100 years, Naturipe has produced healthy, deliciously fresh, frozen, and value-added products. Because our diverse grower base shares resources, skills, labor, and knowledge, we are better growers and, in turn, strengthen the local farm community. Our focus on innovation ensures year-round availability of locally grown and Globally Local™ conventional and organic fruit.