Bee Sweet Citrus Partners With Produce For Kids To Promote Healthy Eating Habits

FOWLER, Calif. – Bee Sweet Citrus has partnered with Produce for Kids for a second consecutive year to encourage healthy eating through the Power Your Lunchbox Pledge, a national campaign that aims to encourage families and their children to eat healthier lunches, after-school snacks and everyday dinners.

“Bee Sweet Citrus is very excited to see how the Power Your Lunchbox Pledge will encourage families to incorporate healthy food into their meals,” said Bee Sweet Citrus Director of Communications Monique Bienvenue. “Since the start of our #EatMoreCitrus campaign, we’ve encouraged families to incorporate citrus into their diets; this digital initiative is right up our alley.”

The Power Your Lunchbox campaign runs August 7 through September 23 and during the duration of the campaign, families will be encouraged to take an online pledge that supports healthy eating. For every pledge taken, sponsors of the Power Your Lunchbox Pledge will make a collective $1 donation to Feeding America programs that support families and children.

In addition to the online pledge, Produce for Kids will be marketing healthy meals and tips on their numerous online and social media platforms. Families are also encouraged to use the #PowerYourLunchbox hashtag throughout the campaign to share ideas and help spread awareness on social media.

“Produce for Kids has done an amazing job of sharing healthy tips and recipes with families, teachers and students,” continued Bienvenue. “Its website also does wonderful job of providing supplemental material for families and educators who want more information on improving healthy habits at home and in the classroom. We’re very excited to take part in such an amazing, health-oriented project.”

The Bee Sweet Citrus marketing team will be sharing Power Your Lunchbox campaign material on all social media platforms, as well as Registered Dietician approved recipes. For additional information about the campaign, please visit www.poweryourlunchbox.com.

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About Bee Sweet Citrus

A grower, packer and shipper of California citrus, Bee Sweet Citrus is an emerging leader in today’s agriculture industry. Founded in 1987, Bee Sweet Citrus is a family owned and operated company, and provides over 20 different varieties of citrus to its consumers! Located in the heart of California’s Central Valley, Bee Sweet is focused on innovation, sustainability and customer satisfaction.

About Produce for Kids®

Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $5.7 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.

About Feeding America

Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate.  Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

Source: Bee Sweet Citrus