OXFORD, NC. – Due to positive consumer reception of its DulceFina peppers, Bailey Farms, the leading shipper of specialty peppers in the country, announces expanded acreage for its premium sweet pepper line.
A crave-able mini-pepper, the new DulceFina is sweet-tasting, crispy and deliciously snackable. Additionally, DulceFina boasts an exceptional flavor and a distinctively crunchy texture.
Rolled out in 2018, DulceFina is brightly colored, filled with flavor and is crispier and sweeter than other peppers.
“Our research and retail partner feedback has revealed a growing trend within the pepper category of consumers looking for a premium tasting snacking pepper that stands apart on the shelf” said Randy Bailey, president of Bailey Farms, Inc. “Last year was our initial rollout pilot to validate this and 2019 will be the year where we expand acreage to meet the consumer demand.”
In consumer taste tests against current yellow and orange mini sweet peppers, DulceFina was preferred 3 to 1. It’s no surprise consumers most often used the word “sweet” to describe their flavor—DulceFina peppers have an average higher Brix than retail yellow and orange mini sweets. One sweet, crispy bite will have everyone coming back for more!
DulceFina is available year-round and is packed loose and in 12 oz bags. For more information about DulceFina, please contact Tony Terry or Randy Bailey. The new product line is also featured at the Bailey Farms SEPC Booth #325.
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About Bailey Farms
Since 1989, Bailey Farms Incorporated has been growing peppers with a passion. Beginning as a father and son duo, Bailey Farms now has family farms in North Carolina, Florida and Mexico offering a wide variety of chile, BellaFina and mini-sweet peppers. For more information, follow Bailey Farms on Facebook and visit baileyfarmsinc.com.
