New York, NY: The National Resource Defense Council (NRDC) estimates that half of the produce in America doesn’t get eaten, and two New York women have set out to change that. Stefanie Katzman and Anya Ranganathan founded Bad Apple Produce to reduce waste in the supply chain for fresh fruits and veggies. Since launching in December 2018, Bad Apple has expanded its delivery routes to serve all of Manhattan, the Prospect Park area of Brooklyn, and has plans to add new zip codes in the outer boroughs.
Bad Apple offers produce at risk of going uneaten for no good reason, whether it’s too big or small for retail sale, a little misshapen, or excess supply. The company’s unconventional sourcing model allows it to offer prices up to 50% cheaper than grocery stores. Subscribers can pick fruits and veggies from an online availability list of over 35 items, and their order is delivered to their doorstep. The ability to select every single item in the delivery distinguishes Bad Apple’s product from competitors, which tend to offer a more fixed selection of produce week to week.
Co-founder Anya Ranganathan attributes Bad Apple’s appeal to New Yorkers’ valuing sustainability, convenience, and a customized experience. “We are thrilled that so many people share our vision for a more efficient food system, and look forward to increasing access to fresh produce throughout the city,” said Ranganathan. Stefanie added, “As a business model, rescuing high quality produce and giving people the freedom to pick exactly what they want has the potential to reduce a significant amount of waste.”
For more information, visit badappleproduce.com
