Avocados From Mexico To Showcase New Marketing Campaign & Retail Programs At PMA Fresh Summit

Los Angeles, Calif.  – Avocados From Mexico will showcase the largest marketing program in the brand’s history at the upcoming 2013 Produce Marketing Association’s (PMA) Fresh Summit Exposition in New Orleans, Louisiana. Driven by the unprecedented collaboration between the Avocado Producers and Exporting Packers Association of Mexico (APEAM) and Mexican Hass Avocado Importers Association (MHAIA), the new national campaign will differentiate and distinguish Avocados From Mexico.  A fully integrated marketing program inclusive of advertising, PR, retail and foodservice support will be introduced to the trade at PMA Fresh Summit.

“The Fresh Summit Expo is the ideal platform for Avocados From Mexico to share the new vision and category-building programs with the trade,” said Sergio Guerrero, APEAM Chairman. “It’s an invaluable opportunity for us to meet with retailers one-on-one and share how we are reaching new consumers with a campaign that is rooted in education, broadens usage occasions and increases frequency of consumption,” said Ed Figueroa, MHAIA Chairman.

Booth visitors can see the new Avocados From Mexico TV spots, while enjoying recipes that take avocados from occasional treat to an everyday essential.  Menu items include a custom Guacamole Bar, Avo Sliders on Hawaiian King Rolls and New Orleans-inspired Cajun Tacos with fresh avocado slices. Also, back by popular demand is the colorful and glamorous ambassador of Avocados From Mexico, Miss Ava Cado, who will be at the booth all weekend to greet attendees. On Saturday and Sunday from 10:00 a.m. to 4:00 p.m., Avocados from Mexico will host a photo station where attendees can “flash their smile” for New Orleans-style beads and a photo with Miss Ava Cado.

Additionally, Avocados From Mexico is sponsoring the General Session Breakfast at PMA on Saturday, October 19, to highlight the brand’s new positioning and vision: moving fresh avocados from Mexico from an occasional treat to an everyday essential.

As the number one selling avocado and reigning category leader, Avocados From Mexico is proving that it has the industry knowledge, breadth of programs and volume of fruit to keep growth and momentum going strong. PMA attendees who stop by the Avocados From Mexico booth can meet the new team and learn more about marketing and promotions, in-store merchandising and more scheduled for 2014.

About Avocados From Mexico

Avocados From Mexico is the world’s largest producer and the top provider of avocados in the
United States and the rest of the world. Carefully cultivated and perfected over generations in
the land where avocados originated, they’re grown in the unique climate and rich volcanic soil of
Mexico. Available in a variety of grades, sizes and weights, Avocados From Mexico are the only avocados available year-round that are always fresh and always delicious.

About PMA Fresh Summit

Fresh Summit is the most widely-attended U.S. gathering of the global produce industry. One of the largest international events solely dedicated to fruit, vegetables and floral, Fresh Summit draws more than 18,500 attendees from 50 countries annually. Attendees hail from across the global supply chain. The 2013 Fresh Summit Expo is being held from October 18th through 20th at the Ernest M. Morial Convention Center in New Orleans, Louisiana. For more information, visit www.pma.com/freshsummit.  

Source: Avocados From Mexico