Avocados from Mexico is partnering with the American Egg Board and Cholula® Hot Sauce to create a winning breakfast for consumers. This national all-star partnership is designed to encourage the usage of avocados for breakfast, promote nutritional benefits and increase consumption of avocados.
With avocados outpacing growth trends for other fruit and reporting double-digit volume growth across all regions, this partnership aims to leverage consumer interest in avocados. By encouraging shoppers to add Avocados from Mexico, Cholula® Hot Sauce, and eggs to their morning game plan, retailers can increase basket ring all month long.
Your Morning Dream Team promotion runs from March 3, 2014 – March 31, 2014. A national FSI offers consumers 1 dozen eggs FREE (up to $1.99 value) with the purchase of (3) Avocados from Mexico and 1 bottle of Cholula® Hot Sauce. Along with the FSI coupon, a consumer sweepstakes at AvocadoAllStars.com engages shoppers with the opportunity to win one of (4) $2,000 grocery gift cards.
Retailers should contact their Avocados From Mexico regional director to create a Morning Dream Team display in their produce departments. Avocados from Mexico display contests will be offered to any participating retailer with big prizes awarded for creativity.
About Avocados from Mexico
Avocados from Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Dallas.
Source: Avocados from Mexico
