With this issue, we are now reporting performance in the eight IRI Regions and Total U.S. in addition to the Market breakdown.
For the 4-week period ending 2/24/2013, strong dollar sales growth was seen in all Markets. Albany and Salt Lake City stand out, each up +31% vs. prior year. Most Markets also delivered volume growth with Roanoke in the top spot at +52%. Check the report for detailed Market information.
For the 4-week period ending 2/24/2013, all Regions posted positive dollar trends, led by the Southeast at +21% and the Northeast at +16%. These sales gains were achieved despite the continued downward trend in Average Selling Price. Volume trends were also strong, led by Great Lakes (+26%) and Southeast (+23%).
To read the rest of the story, please go to: Hass Avocado Board Market/DMA Reports
