SPARTA, Mich. — The Michigan Asparagus season saw a slight delay with cooler temperatures, but growers at Applewood Fresh are set to start shipping the week of May 25 until the end of June. This is a tight window for the harvesting season, but overall the company is looking at quality product for the season, weather dependent.
“We are excited to partner with New Era’s American Asparagus again this season to bring our customers the best asparagus Michigan has to offer,” said Brian Coates, VP of Sales at Applewood Fresh.
What separates New Era’s American Asparagus from any asparagus packing shed in Michigan is that product is cooled with a Hydrocooler immediately after harvest. The product is then placed in a cooler prior to packing inside a completely refrigerated packing room. Caleb Coulter, Owner of New Era’s American Asparagus, explained: “We keep this process as short as possible to increase our customers’ shelf life & quality of the product.”
“Buying local is more important than ever, so we are encouraging our retail partners to stay with Michigan Asparagus for the full season to promote locally grown,” says Antonia Mascari, VP of Marketing. “Highlighting the power of locally-grown with less miles traveled, a shorter supply chain, family-owned farms and sustainability efforts are all important things to focus on for promotions.”
We are excited to offer two new bag options including a new 2.25 lb. zip lock bag with a “Perfect for Grilling” label: 11 lb. & 28 lb. standard bunch, 16-1 lb. bag, 12-2.25 lb. bag – griller zip lock bag. Peak volumes are expected around June 1 – 12 for promotions.
To help retailers drive sales, we have both in-store and online digital tools to support the Michigan Asparagus program. The eye-catching marketing materials include meet the grower POS, recipes, high-resolution photos, social media content and more.
For more information, please contact sales@applewoodfresh.com today!
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About Applewood Fresh
Applewood Fresh Growers LLC, a grower, packer, shipper and marketer of the finest Michigan apples, can trace its roots back to 1935 and the founding of affiliate company Applewood Orchards. Now on its third generation of family ownership, the company represents growers at primarily family-owned orchards across the state that inspire the mission to bring quality apples to consumers year-round. Applewood Fresh currently ships 21 apple varieties nationwide. For more information, please visit ApplewoodFresh.com
