Altar Produce Will Unveil New Corporate Image at 2025 Global Produce & Floral Show
October 7, 2025 | 2 min to read
Altar Produce unveils its new corporate image at GPFS 2025 in Anaheim, Calif., reinforcing the slogan “We Are The Grower” to emphasize its vertically integrated model and global trust. The booth features an Altar Coffee Bar, mobile charging stations, and mascot claw-machine activations, while showcasing a full product portfolio and growth across North America, Canada, Europe, and Asia, underscoring quality, traceability, and service.
Calexico, CA – Altar Produce, a leader in the production and marketing of fresh asparagus and vegetables, will officially present its new corporate image during the Global Produce & Floral Show 2025 (GPFS) in Anaheim, Calif.
Recognized for its vertically integrated model “From Our fields to Your Table,” the company seeks to strengthen its core message through the slogan: “We Are The Grower”, reaffirming its commitment to quality, innovation, and the trust it has built with clients worldwide.
At its booth, Altar Produce will engage visitors with three main activations:
- Altar Coffee Bar, to allow attendees to experience the hospitality experience that has become a tradition.
- Mobile charging stations, an exclusive service for visitors and buyers.
- Lauch of new Altar Produce mascots, with fun claw machines plush figures that reinforce the brand’s renewed identity to reach all consumers generation.
The company will also showcase its full product portfolio and highlight its steady growth across North America, Canada, Europe, and Asia, reflecting the strength of its global operations.
“With this new image, we want to convey what has always defined us: we are integrated growers, close to the land and to our customers,” Manuel Ochoa, Marketing manager, said.
“More than a visual change, it is a statement of our vision and the trust we have built with buyers around the world,” Altar Produce’s executive team said.
Altar Produce will be located at booth C-1873 and will also be present at the Mexico Pavilion at Hall D-575 reinforcing Mexico’s role as a strategic supplier for the international market.
About Altar Produce
Altar Produce is a company with an international presence, specializing in the production, packing, and marketing of green asparagus, green onions, and other fresh vegetables. Through vertically integrated operations, the company guarantees quality, food safety, traceability, and service at every stage of the supply chain.