Friesland, Wisconsin — Alsum Farms & Produce Inc. has been named a finalist in the PMA Impact Award Excellence in Packaging for their innovation with Fast & Fresh! 12 oz. Microwave-Ready Potatoes with Olive oil and Seasoning product line. Chosen from a field of 71 entries, Alsum Farms & Produce has been selected as one of twenty finalists for the award recognizing trendsetters in packaging. The top five winners will be announced this week at PMA Fresh Summit on Friday, October 23 in Atlanta.
“The Fast & Fresh! 12 oz. Microwave-Ready Potatoes with Olive oil and Seasoning launched earlier this year with the goal of providing the consumer an all-inclusive, ready-to-serve, healthy and fresh potato offering with flavorful seasonings and olive oil for the millennial audience,” says Heidi Alsum-Randall, National Sales and Marketing Manager of Alsum Farms & Produce. “The value-added potato segment is growing with millennials hungry for convenience and new ways to prepare potato side dishes.”
The eye-catching packaging capitalizes on the trust and expertise of the farmer, Larry Alsum. The high graphic cardboard sleeve is made from 100% recycled paperboard and uses 35% post-consumer content to protect the potatoes from light to prevent greening when on the store shelf or in the home cooks pantry. In addition, the ready-to-serve container can be recycled.
The three new potato products with seasoning and olive oil include fresh red creamer potatoes with parmesan and garlic seasoning, fresh yellow fingerling potatoes with gourmet garlic and paprika seasoning, and fresh yellow and red fingerlings mixed with bold spices for a sizzling Fiesta flavor.
Today’s busy consumers can take these fresh potatoes from the microwave to the dinner table in 6 minutes or less! Fast & Fresh! Potatoes are the perfect nutritious side dish that is a perfect complement to any meal with no preparation.
“We are thrilled to be chosen as a finalist for this admired award,” says Alsum-Randall. “Eye–catching packaging is key to getting consumers to place the product in their shopping carts. We look forward to expanding our Fast & Fresh! Potato line to elevate fresh potato category sales at retail.”
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About Alsum Farms & Produce
Alsum Farms & Produce, Inc., is a grower, packer and shipper of potatoes, re-packer of onions and a wholesale distributor of a full line of fresh fruits and vegetables.
Source: Alsum Farms & Produce
