2015 Watermelon Retail Display Contest Winners Announced

WINTER SPRINGS, FL – Celebrate the summer with the sweet taste of watermelon – and a fun display! That is what the National Watermelon Promotion Board (NWPB) and the National Watermelon Association (NWA) encouraged retailers – including grocers and commissaries – in the United States and Canada to do to celebrate National Watermelon Month throughout the month of July.  Entries were judged based on a display’s overall appearance, creativity, shopability and use of point-of-sale materials, such as recipes cards, posters, stickers, or selection tips. 

This year’s grand prize winner, Key West NAS Commissary, embraced the judging criteria by showcasing watermelon’s versatility with fresh-cut samples, artful carvings and fresh watermelon juice featured among whole watermelons in a festive star-spangled display. 

“We were so impressed with the enthusiasm and creativity of the all the entries,” said Juliemar Rosado, NWPB Director of Retail Operations & International Marketing. “Key West NAS Commissary did an amazing job of educating consumers about all the different ways watermelon can be enjoyed in an innovative and engaging way.”

The retailer received a $1,000 prize and the opportunity for two representatives to attend the 2016 National Watermelon Convention hosted by NWA in New Orleans February 25 – 27, 2016.  

Additionally, NWPB and NWA awarded first, second and third place to the “star-spangled watermelon” category as well as the nine state/regions represented by watermelon associations. For a complete list of regional winners as well as contest rules, please visit

http://bit.ly/2015RetailDisplayContest.

About National Watermelon Promotion Board
The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 1,500 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs. 

Watermelon, the produce leader in lycopene, is a multivitamin unto itself, with each serving providing an excellent source of Vitamins A and C and a good source of Vitamin B6 with only 80 calories. Watermelon consumption per capita in the United States was an estimated 13.5 pounds in 2014. Watermelon volume in the United States was approximately 4.3 billion pounds in 2014. For additional information, visit www.watermelon.org.

Source: National Watermelon Promotion Board