USDA Inspections Offer Glimpse Into Supply Chain For Whole Foods' New Rabbit Meat Pilot Program

Whole Foods Market is known for its high quality and high prices, but now some critics question whether the grocery chain is living up to its own high standards in its rabbit meat pilot program.

In the summer of 2014, the grocery chain started to offer rabbit meat in select markets across the country, including the Bay area.

The Investigative Unit obtained USDA inspection reports for Iowa Rabbit, the farm that supplies Whole Foods Market with its rabbit meat. An analysis of the reports and a review of what are believed to be internal sales numbers show that consumer demand and animal welfare may both be much lower than what Whole Foods has suggested.

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