UK: Asda Buys Two Major Meat Suppliers

SUPERMARKET giant Asda has added two large meat manufacturers to its portfolio with the acquisition of two of its key suppliers.

The Leeds-headquartered firm bought sister firms Forza AW and Kober, which produce Asda’s own label cooked meat and bacon products, from businessman Max Smith-Hilliard.

The businesses employ around 1,800 in West Yorkshire.

The deals, which were done through Asda’s produce retail business International Procurement and Logistics (IPL), follow the supermarket’s five-year joint venture with the two businesses.

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