Twenty-seven runners, sponsored by the beef checkoff’s Northeast Beef Promotion Initiative, took to the streets of Washington, DC, on Oct. 26 fueled by beef along with 30,000 others who participated in the 39th running of the Marine Corps Marathon. Members of Team Beef received nutritional education on how best to incorporate lean beef into their diet during training, as well as a running jersey to wear during the race for moral support on the course.
Photo at right: Miss Patty Melt was spotted at the CBS radio station with 94.7 Fresh FM hosts, Friday morning to kick off the Marine Corps Marathon weekend festivities.
“We are so proud of our MCM Team Beef runners,” says Jennifer Orr of the Northeast Beef Promotion Initiative. “It was great to be able to bring together so many people from all across the country who understand that lean beef is an invaluable component in their diet regimens to help with weight management and muscle development.”
Members of Team BEEF “beat the bridge” at the MCM with a range of finishing times:
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In addition to cheering on Team Beef members at miles 17 & 23 with mascot Miss Patty Melt, the beef checkoff participated in the First Timers Rally and the Kids Fun Run with Fuel Your Passion founder & nutritionist Kim Schawbenbauer earlier in the weekend. They also had a booth at the Health & Fitness Expo throughout the weekend where they passed out lean beef sticks for post-race snacks and answered nutritional questions from attendees. For photos of the event, please visit NEBPI’s Facebook page.
Photo at left: Kim Schwabenbauer spoke at the First Timers Pep Rally, providing both nutritional and motivational advice to the group who ran their first marathon on Sunday, Oct 26.
For more about the beef checkoff, please visit the NEBPI website or MyBeefCheckoff.com, and follow them on Twitter @NortheastBeef.
UNDERSTANDING THE BEEF CHECKOFF PROGRAM
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Progra