Strong Beef Demand Signals Opportunities For Retailers

Do consumers still want beef? You bet they do. Consumer demand for beef is strong. In fact, even with higher beef prices, demand for beef increased nearly 7 percent in 20141, and beef brought more sales for foodservice and retail operators than any other protein2,3.

When it comes to price, consumers say beef is worth it. According to the Beef Checkoff’s Consumer Beef Index, 70 percent say steaks are worth the price, and 83 percent feel this way regarding ground beef.20

The signal is clear: Consumers want beef. Nothing delivers a satisfying meal quite like beef, and consumers remain willing to spend more for the beef they want, even more so than for other proteins.4

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