Smithfield Launches On Package Bacon Loyalty Program

SMITHFIELD, Va. – Consumers who purchase specially-marked packages of Smithfield Bacon now through April 1, 2012 are eligible to win one of many prizes, including a $10,000 Caribbean Vacation, a $5,000 Kitchen Upgrade and daily instant win prizes.

After purchasing a specially-marked Smithfield Bacon package, the consumer can enter the package’s unique code – found under the front flap – at www.Smithfield.com/upgrade. It’s here they can select their preferred grand prize option and play the Instant Win Bacon Game for a chance to win daily prizes.

This promotion is available on Smithfield Regular, Thick, Low Sodium and Butcher’s Cut Bacon packages.

The Smithfield “Upgrade to a Better Bacon and Win!” sweepstakes is in partnership with hotels.com and Cooking.com.

Note: Purchase not legally required. Mail in codes available. See full rules at Smithfield.com/upgrade for details.

About Smithfield Packing www.Smithfield.com

The Smithfield Packing Company, Inc., was founded in 1936 by Joseph W. Luter and his son, Joseph W. Luter, Jr. Primary lines of business include fresh pork, smoked meats, bacon, cooked hams and hot dogs for retail, foodservice, and deli channels. The company exports products to approximately 30 countries. In addition to the Smithfield brand, its Gwaltney, Esskay, and Cumberland Gap products are among the leaders in their respective markets.

Source: Smithfield Packing