SMITHFIELD, Va. — Smithfield Farmland is partnering with celebrity chef and restaurateur Amanda Freitag to introduce fresh new recipes and tips for cooking with Smithfield and Farmland branded All Natural Fresh Pork this fall. As temperatures cool and busy fall schedules ramp up, Chef Freitag shows consumers how to minimize time in the kitchen with time-saving cooking tips and ways to easily incorporate Smithfield and Farmland branded All Natural Fresh Pork into delicious seasonal recipes the whole family will love.
Raised in the USA with no added steroids or hormones, no artificial ingredients, and no preservatives, Smithfield and Farmland branded All Natural Fresh Pork provides a convenient and tasty option that moms can feel good about feeding to their families. And, with new dish ideas and preparation instructions, Chef Freitag shows home cooks how easy, affordable and flavorful it is to incorporate fresh pork into a busy routine.
"Both at home and in my restaurant, I love incorporating fresh pork into my recipes because of its delicious flavor and ability to pair well with a wide array of seasonal ingredients," said Chef Amanda Freitag of Empire Diner in New York City. "Smithfield and Farmland branded All Natural Fresh Pork is so versatile and easy-to-cook that it's perfect for a weeknight meal or a weekend get-together this time of year. Try my Pork on Pork with Sweet Potato Mash recipe for a delicious family meal or my Game Day Pulled Pork Sliders for a crowd-pleasing Sunday afternoon starter."
"The goal of the What's Fresh for Fall campaign is to showcase how easy it is to incorporate Smithfield and Farmland branded All Natural Fresh Pork into delicious, easy-to-make seasonal recipes, while providing valuable cooking tips from Celebrity Chef Amanda Freitag" said Dedra Berg, Director of Fresh Pork, Smithfield Farmland. "Chef Freitag possesses a passion for food that inspires home cooks to embrace fresh ingredients and flavors, and has created some inspiring and autumnal dishes that really showcase how easy and delicious it is to include fresh pork into a delicious week night meal."
Chef Amanda Freitag will play an integral role in demonstrating how to use Smithfield and Farmland branded All Natural Fresh Pork as a delicious, affordable, and versatile meal solution. Through an online video series on Walmart.com at http://wm6.auth.cap-hosting.com/Holiday-Pork.aspx , she will share her culinary expertise and provide helpful cooking information and Fresh Fall dishes using fresh pork. Additional tips and recipes are available at www.Smithfield.com and www.FarmlandFoods.com. The campaign will be supported by Print, In-store, PR and Digital media tactics.
Smithfield and Farmland branded All Natural Fresh Pork is available at Walmart stores nationwide.
About Chef Amanda Freitag
Chef Amanda Freitag is a graduate of the Culinary Institute of America and has become one of New York City's most acclaimed chefs. She has received high praise from the likes of The New York Times, Forbes Life, Time Out New York and New York Magazine and has worked in head roles for some of NYC's biggest restaurants. On the Food Network, Amanda has had tons of screen time, serving as a judge on Chopped and even going head to head with Bobby Flay on Iron Chef. She is currently fulfilling a lifelong dream of owning her own restaurant, Empire Diner.
About Smithfield Farmland
In August 2013, two Smithfield Foods subsidiaries, The Smithfield Packing Company and Farmland Foods, realigned to form the Smithfield-Farmland Packaged Food Group, and Smithfield Farmland Fresh Meat Group. This union brought together two leading pork suppliers, both known for their high-quality retail and foodservice offerings in the United States and abroad across a variety of Fresh and Packaged categories. In addition to the Smithfield and Farmland brands, the company's Gwaltney and Cook's products are among the leaders in their respective markets. For more information, visit www.Smithfield.com and www.FarmlandFoods.com.
About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.
Source: Smithfield Farmland
