From ribs to chops, pork is the M.V.P. (most valuable protein) of fall tailgating, especially at Shop 'n Save in the St. Louis area, where fans can score big savings on fresh pork and enter to win The Ultimate Tailgate Party at a Rams home football game.
"Promotions like this generate a lot of excitement for pork," says Rob Kirchofer, retail marketing manager, central division, for the Pork Checkoff. "This opportunity also helped the Pork Checkoff rekindle a partnership with a Midwest retailer."
The Pork Checkoff reached out to Shop 'n Save, which is a part of the SUPERVALU Inc. banner, to develop a new marketing program that includes a consumer sweepstakes and redemption offer. When consumers buy $10 worth of fresh pork, they will receive a Shop 'n Save gift card for $5 by mail. Consumers can also register to win The Ultimate Tailgate Party, which includes two tickets to a select Rams home football game, two Rams jerseys, two Rams tailgate chairs, plus food and beverages.
Starting in late September, the promotion will be supported with in-store displays and mail-in entry forms, along with radio commercials that will be broadcast throughout the two-week promotion.
"While the Rams Ultimate Tailgate Party will draw consumers to the meatcase, we always get a good success rate with promotions like the gift card offer, too," Kirchofer says. "We see nice increases in pork sales when we work with retailers on fresh pork promotions like this."
For more information, contact Rob Kirchofer,RKirchofer@pork.org, 515-987-5034.
Source: The Pork Checkoff
