TWIN FALLS – A beef industry executive called Tuesday on ranchers to use social media to boost beef’s image.
Speaking during Tuesday’s opening session of the Idaho Cattle Association Summer Round-Up in Twin Falls, Rick Stott encouraged those who raise beef for a living to tout the product’s benefits on Facebook.
"We need to be engaged with social media," said Stott, the executive vice president of business development for Agri Beef Co. in Boise.
Industry representatives must educate the public about beef’s nutritional benefits "and how much we care for our animals," he said.
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