The outlook for the global poultry industry in 2018 is promising, with relatively positive fundamentals, according to Rabobank’s Poultry Quarterly Q1 2018 report. But a disciplined supply growth strategy will be needed, especially as uncertainties are rising—such as the possible return of avian influenza (AI) during the northern hemisphere winter and a rising supply of competitive meat proteins like pork and beef.
“The outlook for the global poultry industry for 2018 is promising”, says Nan-Dirk Mulder, Senior Analyst – Animal Protein at Rabobank. “This promising outlook includes ongoing demand growth in most markets, except China, and low(er) feed prices in 1H 2018, if not longer. But a disciplined supply growth strategy will be needed, especially as uncertainties are rising.”
The main concerns for 2018 are a return of AI during the northern hemisphere winter and the increasingly competitive market conditions due to rising red meat supply.
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