Pork expert Mario Maillet says pigs are roughly the same size as young calves. So when he took over last year as president of Écolait, Quebec’s largest veal producer, he spearheaded efforts aimed at exploiting calf carcasses more like pigs.
The result is Vivo, the company’s new and fast-expanding brand of novel veal cuts and innovative food products.
The first product — veal bacon — was launched in Métro and IGA stores across Quebec in early December. A second product — Black Forest veal ham — is set to hit grocery store shelves later this month. Several more pork-like veal products — all of them low sodium, gluten free and halal quality — are in the works.
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