Pork Checkoff Inspires Consumers To Celebrate 'Porksgiving' This Holiday Season

DES MOINES, IOWA – This holiday season, the Pork Checkoff is inspiring people across the country to say thank you to those who have given to others all year long by celebrating “Porksgiving,” a season for giving back with pork.
 
“There’s no better way to show someone your appreciation than with a home-cooked meal, and there’s no better meal than one made with pork,” said Randy Brown, chair of the Pork Checkoff Domestic Marketing Committee and a pig farmer from Nevada, Ohio. “We want to inspire everyone to celebrate those who selflessly give back to others with flavor-filled pork meals.”
 
This Porksgiving, the Checkoff is inviting consumers to visit PorkBeinspired.com/Porksgiving for inspiration and ideas on how to give back with juicy, tender pork. The site offers consumers stories that highlight how pork fans coast-to-coast are showing their gratitude with the gift of pork. Visitors also will be able to see how pig farmers give back throughout the year, such as the many pounds of porkdonated to food banks, support given to the military and funds raised for those in need. The site includes featured recipes and is being updated daily with new acts of Porksgiving.
 
As part of the Checkoff’s multicultural outreach, the Porksgiving campaign includes a targeted effort to inspire Latinos. A partnership with Doreen Colondres, Hispanic celebrity chef and cookbook author, includes a series of videos featuring Latin-inspired pork recipes on PorkTeInspira.com/InspirateADar. The Spanish-language site also features a collection of pork-inspired “Inspirate a Dar” digital greeting cards, allowing consumers the opportunity to give back to those in need every time they personalize and share a card on social media.
 
“All the creative possibilities with pork make it the perfect ingredient in dishes this holiday season,” Brown said. “Our goal is to continue to inspire pork-passionate cooks and expand long-term pork demand.”
 
To add to the celebrations, consumers can wrap their gifts in bacon-designed wrapping paper. The wrapping paper can be purchased for Porksgiving and the holiday season at www.PorkBeinspired.com/Porksgiving.
 
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety and sustainability and environmental management.   For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at www.pork.org.

Source: The National Pork Board