DAVIS, Calif. — Shutterbugs are in for a tasty treat this spring. Lamb lovers are being called on across the nation to turn on their stoves, grills and ovens, grab their cameras and submit pictures of cooked lamb for weekly prizes, courtesy of Superior Farms. The company hopes to show consumers a variety of delicious ways that lamb can be served and inspire them to cook lamb more at home.
“Spring is a great time to try lamb,” said John Cubiburu, California sheep rancher for Superior Farms. “It is the freshest, best product we have available. Age, environment and supply are why this seasonal product really stands out.”
Cuts of lamb in stores across the country will have on-pack labeling announcing the contest, which will be online at www.superiorfarms.com/contest. Online, radio and print advertising will also support the campaign. A third party will judge the entries and finalists will be judged by a team at Superior Farms. Five weekly winners will receive grill sets.
“This is a great, fun way for us to interact with our customers,” said Angela Gentry from Superior. “We want to be more engaged with them and see how they’re preparing different cuts. And we’ll be sharing the photos on an online gallery and on Facebook. We’re also providing easy recipes on our website so that people can try those, too.”
Since 1963, Superior Farms has provided the freshest and most wholesome lamb and veal products available. With six manufacturing and distribution centers located across the country, Superior is committed to offering cutting edge packaging and product solutions to their retail and foodservice customers. Superior Farms is an employee-owned company with its corporate office located in Davis, California. Find us on Facebook and watch our ranchers on YouTube.
Source: Superior Farms
