SMITHFIELD, Va. — Smithfield Foods, Inc. announced today that it is launching a new, educational series of videos providing an in-depth, behind-the-scenes look at pork production and sustainability practices at the company’s Murphy-Brown hog farms.
The seven videos can be viewed on YouTube, SchoolTube and www.murphybrownllc.com, starting today. Murphy-Brown LLC is Smithfield’s livestock production subsidiary based in North Carolina. The videos, which run from three to 10 minutes each, were shot at Murphy-Brown facilities across the United States.
“These video tours give viewers a close look inside our hog farms and lets people see firsthand how we put our commitment to product quality, food safety and animal care into practice,” said Don Butler, director of government relations and public affairs for Murphy-Brown.
“Our goal is to take the mystery out of pork production by answering many of the questions that people ask us,” Butler said. “With this video series, we are inviting the public onto our farms from the comfort of their homes to learn about how we raise our pigs and how our environmental and animal handling sustainability practices work every day.”
The videos show how piglets begin their life on a sow farm, what happens when they are moved to a nursery farm, and then to a finishing farm. Murphy-Brown employees also talk about the company’s ISO 14001-certification, the international “gold” standard of environmental management, and offer unique insight regarding how the company cares for its animals.
Animal handling expert Dr. Temple Grandin, professor of animal science at Colorado State University, provides commentary for the series.
YouTube www.YouTube.com/SmithfieldFoods
Murphy-Brown www.murphybrownllc.com
Facebook www.facebook.com/SmithfieldFoods
About Smithfield Foods
Smithfield Foods is the world’s largest pork processor and hog producer, with revenues exceeding $11 billion in fiscal 2010. In the United States, the company is also the leader in numerous packaged meats categories. From national brands and regional powerhouses in the United States to some of the best-known European brands, Smithfield Foods products are prized by retail, foodservice, and deli customers alike. For more information, please visit www.smithfieldfoods.com.
Source: Smithfield Foods, Inc.
