As the beef checkoff looks to the future, it’s important to create new products that meet the constantly changing needs and desires of the consumer. Participants at the 2011 Cattle Industry Convention got a firsthand look at some of the recent innovations that are fueling demand.
Click here to view the complete New Product Video News Release.
For a broadcast version of this video news release, please email Melissa Slagle.
Source: The Beef Checkoff Program
