The beef checkoff launched a totally redesigned MyBeefCheckoff.com on Sept. 28, providing checkoff payers, leaders, staff and media with an easy-to-navigate selection of checkoff resources and information to highlight checkoff programs and results.
For the first time, MyBeefCheckoff.com will display photos and profiles of both Beef Board members and members of the Federation of State Beef Councils who serve on checkoff program committees. Where this is especially important is in another new feature, a “Meeting Center” that incorporates information from the old MyBeefCheckoffMeeting.com blog (which will go offline soon) along with new ‘visual rosters’ to help all checkoff payers better understand who represents them on each committee. The meeting center will offer committee materials – such as meeting agendas, minutes, presentations, etc. – as well as reporting from and photos of the meetings, and display it all in the Meeting Center.
The remake modernizes and simplifies organization of materials and makes everything accessible from drop-down menus at the top of every page. In addition, the site is “responsive,” which means it views the same on all electronic devices, from computer to laptop to tablet to smartphone.
“MyBeefCheckoff.com is really our one-stop source of information about our national $1-per-head beef checkoff,” says Jeanne Harland, chairwoman of the checkoff’s Producer Communications Working Group and a producer from LaFayette, Ill. “Through this site, producers have an opportunity to get to know their checkoff by reading about the latest results of our investments into checkoff programs.”
The home page also features a MyBeefCheckoff Facebook feed, daily news feed, and facts for producers to share via their own social-media platforms.
For more information about your beef checkoff investment, visit the new MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program
