Kroger Co, the biggest U.S. supermarket operator, faces a lawsuit claiming it deceived consumers by marketing a store brand as humanely raised chicken products when the animals were raised under standard commercial farming.
The complaint, filed late Tuesday in Superior Court of California in Los Angeles County, is seeking class-action status against Kroger for allegedly misleading California consumers with claims about the grocer's "Simple Truth" premium-priced store brand of chicken.
The "Simple Truth" chicken products are packaged with labeling that stated the animals were raised "in a humane environment" and "cage free," according to the lawsuit.
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