While the Midwestern-based retailer Hy-Vee has created millions of unique
promotions like the million stem rose sale, it turned its attention to pork
recently with the successful One Million Pork Tenderloins Sale.
It was all positive, and we had a lot of fun with it, says Greg Frampton,
assistant vice president of foodservice for Hy-Vee, which worked with the
National Pork Board, Hormel Foods and the Iowa Pork Producers Association (IPPA)
on the Pork Checkoff-supported promotion. We surpassed our goal of selling one
million tenderloins.
Hy-Vee, which has more than 220 retail stores in the Midwest, sold pork
tenderloins throughout January at all of its stores delis and meat cases. To
give consumers an extra incentive to purchase the tenderloins, Hy-Vee donated a
portion of the proceeds to support the Juvenile Diabetes Research Foundation.
Custom point-of-sale materials and advertisements drew attention to the
inaugural One Million Pork Tenderloin Sale, which generated a lot of positive
feedback for Hy-Vee.
Hy-Vee has become a great partner for the National Pork Board, the IPPA and our
producers, says Rob Kirchofer, retail marketing manager, central division, for
the Pork Checkoff. Their continued support of pork producers is recognized and
appreciated.
Theres a lot of potential for future partnerships between the pork industry and
Hy-Vees foodservice division, Frampton adds. Were glad to help out pork
producers, and we look forward to doing more promotions with the pork industry,
especially for October Pork Month.
To read the rest of this story please go to:
National Pork Board
