How Consumers Perceive Ground Beef

A first-of-its-kind research study looked at how consumers buy and consume ground beef. Review the findings below to understand the factors that go into consumers’ purchase decisions.

What factors impact consumer selection of ground beef?

• When shoppers look to purchase ground beef for hamburgers or other ground beef meals such as tacos, spaghetti, or casseroles, freshness is the key factor that influences their purchase. They’re looking particularly at the color of the meat and the date code on the package.

• Right behind freshness, price per pound and leanness are the next two factors that most influence purchase decisions. With a year-round low average price, cost-conscious shoppers are often drawn to ground beef over other options in the meat case.

To read the rest of the story, please go to: The Beef Checkoff