Hofmann Brands Partners With University Of Maryland Athletics
October 20, 2016 | 3 min to read
Hofmann Brands, comprised of the iconic Hofmann Sausage Company of Syracuse, NY, Hofmann Hots and the Handwich brands, is pleased to announce that it has been named the official hot dog and Handwich of University of Maryland Athletics. Through the three-year partnership, Hofmann Brands’ German Franks, Snappy Grillers and All Beef Hot Dogs, as well as Pepperoni, Meatball and Kielbasa Handwich varieties, will be served at select games in the university’s sports venues including Maryland Stadium and XFINITY Center.
“We are proud to support University of Maryland Athletics as its official hot dog and Handwich partner,” said Reginald Bailey, CEO of Hofmann Brands. “Sports are an important part of Maryland culture, and as we continue to invest in our presence here, we’re honored to serve our premium products in such a high-energy and engaging atmosphere.”
Hofmann Brands, which operates one of the oldest and most trusted meat purveyors in the U.S., was selected by University of Maryland Athletics for the company’s authentic 137-year legacy, loyal fan following and high-quality meats. Made with premium cuts of beef, veal and pork, Hofmann Brands hot dogs and sausages are fresh, never frozen and minimally processed, made with no artificial flavors, colors, byproducts, fillers or MSG. The Handwich, the company’s latest product innovation, is crafted with various kinds of Hofmann franks and sausages wrapped in artisan rolls, pretzel dough or puff pastries for a delicious, convenient, grab-and-go snack.
To celebrate the partnership, the Hofmann Brands food truck will be stationed at the University of Maryland football game Michigan State on October 22. During the pre-game tailgate, fans are invited to visit the food truck located on Fieldhouse Drive to sample Hofmann German Franks, Snappy Grillers and All Beef Hot Dogs, as well as several varieties of the Handwich including Pepperoni, Meatball and Kielbasa. Food truck visitors will also receive special product coupons and be entered to win an exclusive Hofmann Brigade prize pack that will be announced during the game.
Hofmann’s German Frank and Snappy Grillers products are available at Maryland, D.C. and Northern Virginia Wegmans and Harris Teeter locations, and have expanded to other grocery stores and retail outlets throughout every state on the East Coast and Midwest. The company, known for its time-proven family recipes and dedication to quality, plans to introduce even more product varieties to additional mid-Atlantic markets in the near future.
For more information, please visit hofmannbrands.com.
About Hofmann Brands
Established in 1879 in Syracuse, NY, Hofmann Brands is comprised of the iconic Hofmann Sausage Company, Hofmann Hots and the Handwich brands. As one of the oldest and most trusted meat purveyors in the U.S., Hofmann Sausage Company remains headquartered in Syracuse, where it has been for 137 years. In 2012, a New York-based investment group, which included prominent industry leaders such as the Oneida Indian Nation; owners of the renowned Turning Stone Resort Casino; Syracuse University Head Basketball Coach, Jim Boeheim; NFL Hall-of-Famer Roger Staubach; and restaurateur Phil Romano, founder of Fuddrucker’s and Romano’s Macaroni Grill, made a significant investment in the company. The investment group initiated an expansion strategy to elevate the iconic Central New York brand into a global household name. Today, Hofmann has expanded its presence in grocery stores and other retail outlets in every state on the East Coast and as far west as Nevada and Texas. For more information, visit hofmannbrands.com.
Source: Hofmann Brands