CASTLE ROCK, CO and CLEVELAND, OH — Integrated Management Information, Inc. (IMI Global), a leading provider of verification and Internet solutions for the agricultural/livestock industry under the Where Food Comes From(R) brand, recount the Memorial Day weekend events showcasing Heinen's Own Beef and the Where Food Comes From program with beef producers in-store as a huge success.
The two-day event, convened at eight Heinen's Fine Foods locations throughout metropolitan Cleveland, featured actual producers who provide beef to Heinen's and included chefs grilling porterhouse and t-bone steak samples for Heinen's shoppers. Available to meet with Heinen's customers to discuss how Heinen's Own Beef cattle are raised and fed were:
Paul and Debbie Cameron, owners of Mesquite Cattle Feeding in Imperial Valley, CA ( http://wherefoodcomesfrom.com/heinens/Cameron.html ), and Jessie Larios, manager of Foster Feed Yard in Imperial Valley, CA ( http://wherefoodcomesfrom.com/heinens/Foster.html ).
Heinen's is the nation's first regional grocer to adopt IMI Global's Where Food Comes From labeling program, which allows shoppers using smart phones to scan the quick response bar code on meat packaging to access information about the source and origin of the product. Heinen's has incorporated Where Food Comes From labeling on all of its Heinen's Own Beef and Pork products. For additional information, go to www.wherefoodcomesfrom.com/heinens .
"This was an incredible opportunity for our customers to meet the producers of our Heinen's Own Beef," said Tom Heinen. "The Where Food Comes From labeling program allows consumers to learn firsthand about where, how and by whom their food was raised, and this personal visit with our producers is just one added benefit provided by the program. Each component of the Where Food Comes From program is verified by an independent third party providing our customers the reassurance that the source of origin of Heinen's Own Beef is accurate and authentic every step of the way."
"I was thrilled to meet and shake the hands of the people who love the beef that we produce. Many great questions were asked and it was clear that Heinen's customers want to know where their Heinen's Own Beef comes from," said Jesse Larios. "This was a very special weekend for me and I am humbled by the opportunity to thank Heinen's shoppers for choosing to buy our beef for their families."
"The ability to communicate one on one with Heinen's customers and store associates offers a new level of transparency and only adds to the strength of the Where Food Comes From program," added Paul Cameron. "It's time for beef producers to start telling their story to consumers, and because of Heinen's and Where Food Comes From, we are able to do that in a very real and personal way."
For more information on Heinen's, visit www.heinens.com .
About IMI Global Integrated Management Information, Inc. (d.b.a. IMI Global) is America's leading provider of third-party identification, verification and traceability solutions for the livestock and agricultural industries. The Company supports more than 6,000 ranchers, feed yards, meatpackers, food retailers and restaurants with a wide range of solutions, including its USVerified(TM) brand — the industry standard for USDA Process Verified (PVP) programs — which annually verifies marketing claims for approximately one half of all U.S. beef exports; and Where Food Comes From(R), a unique retail and restaurant labeling program that connects consumers directly to the source of the food they purchase. Go to www.IMIGlobal.com and www.wherefoodcomesfrom.com for additional information.
CAUTIONARY STATEMENT This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Forward-looking statements are inherently uncertain, and actual events could differ materially from the Company's predictions. Important factors that could cause actual events to vary from predictions include those discussed in our SEC filings. Specifically, statements in this news release about the attributes of Where Food Comes From labeling program are forward-looking statements that are subject to a variety of factors, including availability of capital, personnel and other resources; competition, governmental regulation of the beef industry, the market for beef and other factors. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update its forward-looking statements to reflect new information or developments. For a more extensive discussion of the Company's business, please refer to the Company's SEC filings at www.sec.gov .
Source: Integrated Management Information (IMI Global)
