ST. CLOUD, Minn.– Gold’n Plump® continues its mission to provide good chicken with the launch of two new flavors in its line of seasoned whole chicken: Pesto and Mesquite, joining Lemon Pepper and Sweet BBQ.
“Our Gold’n Plump consumers told us they were looking for more flavor variety and product versatility to make great tasting meals easily for a good value,” said Sara Danforth, new product development manager for GNP Company™, the company behind the Gold’n Plump brand. According to a company survey, 88 percent of consumers said they would purchase the seasoned whole chicken product. “Offering on-trend new seasonings of our premium whole chickens in no-touch convenient bake-in-bag packaging minimizes preparation and clean-up to maximize family time,” added Danforth.
Voted a top flavor profile1, the Pesto seasoning features a combination of garlic, basil and Parmigiano-Reggiano cheese flavors that come to life in a Pesto Chicken and Zucchini Supper Frittata. The smoky seasonings in the new Mesquite are the perfect complement in a Chicken Chili Mac. For mealtime and leftover inspiration, additional recipes will be featured on-pack and made available online at www.GoldnPlump.com this fall.
Available now for distribution nationwide, fully trussed and highly trimmed Gold’n Plump seasoned whole chickens are allergen- and gluten-free and come in two new varieties for a suggested retail price (SRP) of $7.49:
- Pesto Seasoned Whole Chicken (3.25 lbs.)
- Mesquite Seasoned Whole Chicken (3.25 lbs.)
Gold’n Plump will also provide sustained marketing support for the new products, including in-store shelf-talkers, FSI, online advertising and in-store coupons in select markets. According to Danforth, the packaging provides price promotion opportunities and merchandising flexibility for retailers. The fixed-weight scannable packages allow grocery stores to easily run promotions, such as 2 for $12, or cross-promote with other categories to encourage product trial.
For more information on these new products, contact GNP Company directly at tradecustomer@gnpcompany.com or 800-892-8569.
1Technomic Menu Monitor
About the Gold’n Plump® Brand and GNP Company™
Launched in 1978, the Gold’n Plump brand is distributed by GNP Company, based in St. Cloud, Minn. since 1926. Gold’n Plump products can be found in fresh and full service grocery meat cases as well as grocery delis and foodservice operations. It’s known for its premium, consistent quality and in addition to All Natural™ products, it offers convenience products such as seasoned breast fillets and chicken sausage. GNP Company is a family-owned provider of premium chicken products to retail, deli and foodservice customers throughout the Midwest and in other parts of the country under both the Gold’n Plump and Just BARE® brands. The company employs about 1,600 people and partners with nearly 350 family farmers in Minnesota and Wisconsin to produce wholesome, high-quality chicken. For more information on its full line of poultry products, as well as innovative recipes, general cooking and safe handling tips and nutrition information, visit GoldnPlump.com and JustBareChicken.com.
Source: Gold’n Plump® Brand and GNP Company™
