Food Labels Can Reduce Livestock Environmental Impacts, Study Shows

With global food demand expected to outpace the availability of water by the year 2050, consumers can make a big difference in reducing the water used in livestock production.

"It's important to know that small changes on the consumer side can help, and in fact may be necessary, to achieve big results in a production system," said Robin White, lead researcher of a Washington State University study appearing in the journal Food Policy.

White and WSU economist Mike Brady demonstrated that the willingness of consumers to pay a little more for meat products labeled to reflect a single, environmentally friendly production practice, such as water conservation, can add up to real change.

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