A regional brand of meat products is seeking to grow by capitalizing on a national craze, offering ardent aficionados of bacon an opportunity to find — and join forces with — like-minded fans.
The brand is Farmland, which bills itself as driven by a “passion for pork since 1959.” Farmland marketing executives have formed a loyalty program that they are calling the Farmland Bacon Club, which is operating under the motto “One nation united by bacon” and has as its logo a pan on which is emblazoned the words “Farmland Bacon Club est. 2014.”
The club is free to join. The website offers content like trivia quizzes, photographs, video clips, contests, polls and recipes, while giving bacon lovers a chance to share content they have created or want to pass along. There is even a club manifesto, which includes phrases like “no strip left behind,” “we are all brothers in bacon” and “our bacon flags fly high.”
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