KANSAS CITY, Mo. — Andrew Brooks has been named Certified Hereford Beef (CHB) LLC vice president of marketing.
A native of Elmendorf, Texas, Andrew is a graduate of Texas A&M University with a degree in agricultural economics. He also earned a master's degree in business administration from Texas A&M University-San Antonio in 2011.
Before joining the CHB LLC team, Andrew gained valuable industry experience while working for Cargill Animal Nutrition in Sioux City, Iowa. For the past five years, he has honed his craft as a promotion and education coordinator for the Texas Beef Council.
In that position, he developed industry partnerships with manufactures, processors, purveyors, retail chains, restaurants and producers including some of the leading retail supermarkets and food service distributors in the region. Through retail and foodservice promotions and educational seminars, Andrew worked to promote beef and to educate merchandisers, buyers and consumers regarding the preparation and positioning of beef as well as its palatability qualities and nutritional value.
Andrew's primary function will be the development of consumer marketing and co-branding efforts with CHB LLC end users to achieve the company objectives of sales, growth, profits, visibility and positioning in both domestic and international markets.
"We're excited to have Andrew join the CHB LLC team," says Craig Huffhines, American Hereford Association executive vice president. "His five years of beef promotion and education experience with the Texas Beef Council, the largest state beef council organization in the nation, has prepared Andrew to be a leader in branded beef marketing. He has a wealth of meat industry knowledge and marketing expertise that will help position our program to provide services that will help attract and support CHB customers."
Source: Certified Hereford Beef
