Cattle Farmers & Ranchers’ First Priority Has Always Been Animal Care

Today’s consumers are more interested in how their food is raised than ever before. That interest presents a challenge and an opportunity for the beef community, especially in terms of animal welfare. The average American is at least three generations removed from the farm or ranch, and the agriculture community includes less than 2 percent of the U.S. population[1]. This divide in the population makes on-the-farm animal husbandry practices a foreign concept for the average consumer, and difficult for farmers and ranchers to share the story behind their livelihood with those in urban and suburban city centers. While the demographics of the average consumer have become less agrarian and more urban, one thing has remained constant: the modern rancher’s commitment to responsible animal care!

Animal welfare and proper cattle care have always been top of mind when it comes to beef farming and ranching. Today’s cattlemen and women care for their animals 24/7, 365?—?in the scorching heat of an Arizona summer to a frigid winter’s night in Montana?—?farmers and ranchers care for their cattle regardless of the conditions. You don’t need to look far to witness examples of the beef community’s commitment to cattle care. Take it from Brad Bullah, a rancher from Throckmorton, Texas, when he says, “As an animal caretaker, it’s second nature and a priority for me to make sure our cattle aren’t stressed or uncomfortable.” Brad’s caretaker instinct is not unique, in fact it is commonplace in the beef community.

In the late 80’s beef farmers and ranchers took it upon themselves to develop an industry-led effort around responsible cattle management and beef production. This program is known as Beef Quality Assurance (BQA). The mission of BQA is to maximize consumer confidence in and acceptance of beef by focusing the producer’s attention on daily production practices that influence the safety, wholesomeness and quality of beef and beef products through the use of science, research and education initiatives. For nearly 30 years, the program has remained steadfast in reviewing the latest research in cattle health and well-being in an effort to remain relevant and impactful in continuously improving beef.

To read the rest of the story, please go to: National Cattlemen’s Beef Association