'Beef. It's What's For Dinner.' Facebook Fans Surpass 500,000

The checkoff’s “Beef. It’s What’s For Dinner.” Facebook page recently surpassed the “halfway to a million” mark when it comes to fans of the page. And the effort to engage consumers in conversations about beef is paying off: fans aren’t just reading a post, but giving it a thumb’s up, leaving comments and forwarding to their Facebook networks. What’s more, they are having conversations about beef on the page, what to have for dinner and upcoming celebrations.

During key grilling season holidays including Memorial Day, Fourth of July and Labor Day, the checkoff promoted the “Beef. It’s What’s For Dinner.” Facebook page through advertising targeting consumers who enjoy beef. The beef story is told through beautiful beef imagery and key messaging to engage fans in conversations to keep beef top-of-mind.

“We continue to ask for feedback from consumers such as ‘what are some of their favorite memories where beef was served’ and ‘what is their favorite grilling moment from the past couple of months’,” says Joyce Bupp, chair of the checkoff’s public relations subcommittee and dairy producer from Seven Valleys, Pa. “By keeping them engaged with other beef lovers on Facebook, we hope to encourage more people to become fans of the page to find great tips on cooking, recipes and promotions. It really is a community of like-minded consumers, talking about great moments that feature beef.”

So how do other proteins stack up?

• Got Milk? has 63,888 likes
• Got Chocolate Milk? has 128,234 likes
• Pork Be Inspired has 88,115 likes
• Incredible Edible Egg has 322,924 likes
• “Beef. It’s What’s For Dinner.” now has 536,261 likes! (and counting)

So if you aren’t already, become a fan today!

For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

Source: The Beef Checkoff Program