Beef Gets Back To Basics To Benefit Your Business
March 8, 2016 | 2 min to read
At the recent Annual Meat Conference, retailers were reminded that sometimes getting back to basics drives the best business results. See below for our conference takeaways and suggested steps that can be taken to leverage the 'basics of beef' to your customers:
1. Sell the solution by emphasizing functionality
Your consumers aren't shopping for ground beef – they're shopping for a juicy, homemade burger or a quick, weeknight meal. Help your shoppers get from Point A to Point B (or from Strip Steaks to Carne Asada tacos) by emphasizing the outcome of their pending purchase. Tell beef's story and offer cut-specific recipes when featuring beef in order to spur craving-fueled sales.
2. Put animal proteins back on the throne
Non-meat protein is on the rise, with more and more consumers looking to the center of the store for their protein fix. Redirect the protein craze back to the original, wholesome (and still beloved) source – animal proteins like beef. Retailers can draw attention to the combination of nutrients – high-quality protein, iron and zinc – beef provides in shopper marketing efforts to capitalize on consumers' interest in healthy and flavorful meals. Here's one way to get started.
To read the rest of the story, please go to: Beef Checkoff Program