During the first quarter of calendar 2015, beef demand increased 15.5 percent — marking the largest quarterly year-on-year increase in the life of the All Fresh Beef Demand (AFBD) index, according to agricultural economist and associate professor Glynn Tonsor of Kansas State University.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program